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Why Social Applications Will Thrive In A Recession
by Josh BernoffIs a recession coming? Don't ask me -- I'm not an economist, and even the economists don't really know. But if it's anything like the last recession, advertising will plummet and...
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Harnessing the Power of Social Applications
Here's an article from the MIT Sloan Management Review which describes what a lot of us who work in this space have been talking about. It discusses the concepts thoroughly and is peppered with...
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Marketing News column: Are Your Customers Ready For Social Applications?
by Josh BernoffConcurrent with the release of Groundswell, I've begun writing a column in Marketing News, the magazine of the American Marketing Association. I'll share these columns with you as a...
View Article7 Simple Steps to Getting a Handle on Social Applications in Your Enterprise
First Name *Last Name *Email *Phone *Job Title *Company *Company Size *- Select -|1-1011-5051-200201-500501-10001001-50005001-10,00010,000+Industry *- Select -Advertising/MarketingBusiness...
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Excellent Social Media Networking: Get Off Your Computer and Meet People!
depositphotos_28990561_l.jpgIt’s all about who you know, and the more connected you are, the more valuable you become. We rely on networking to move forward. You need a connection to link you to a...
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